Oralyn skincare
Beauty & Wellness brand that had great products and zero content strategy. We changed that in 90 days.
Category
Beauty & Wellness
Platforms
Timeline
90 Days
Key focus
UGC + Growth
The Challenge
Oralyn had built a genuinely good skincare line — clean ingredients, real results, loyal customers. But their social presence told a completely different story. The feed looked like a brand shoot from 2019. Polished, corporate, and completely disconnected from how their actual customers talked about skincare.
They were posting 4-5 times a week. Views weren't growing. Followers were flat. And their paid ads were underperforming because the creatives didn't feel native to any platform they were running on. The brand looked expensive but didn't feel trustworthy — and in skincare, trust is everything.
Our Strategy
The brief was simple: make Oralyn's feed look like it was run by someone who genuinely loves skincare — not a marketing department. We started by identifying 18 creators across TikTok and Instagram who already talked about clean beauty in the way Oralyn's ideal customer thought about it.
Creator matching: 18 creators hand-picked by niche fit and audience quality, not follower count. Weekly hook testing: 18 creators hand-picked by niche fit and audience quality, not follower count.
Performance tracking: Every video tracked by views, saves, shares, and link clicks not just likes. Ad creative repurposing: Top-performing organic UGC turned into paid ad creatives within 48 hours of hitting targets.
The Results
90 days. Numbers that speak for themselves.
We started by identifying 18 creators across TikTok and Instagram who already talked about clean beauty in the way Oralyn's ideal customer thought about it.
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Ready?
Scrolling happens. Being stopped doesn't.
Book a free strategy call. We'll audit your current content and show you exactly where the gaps are — no pitch, no pressure.
